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DW Akademie | Media Viability
DW Akademie | Media Viability Indicators,

media viability

New indicators show what is at stake

What stops a country's media sector from producing high quality journalism and being sustainable? DW Akademie offers media practitioners, activists, and scholars a new framework to assess media viability.

A man answers questions of journalists

media viability

6 strategies for success

Advances in technology have disrupted the media ecosystem. There is no single way to overcome the economic challenges of running a media outlet, but there are patterns. What do successful media companies do differently?
Österreich Groß-Siegharts Ballon-Weltmeisterschaft

VAM360°

A 360° view of your media outlet's viability

A new 'viability assessment map' helps media managers, media owners, and anyone else interested in developing a viability strategy for a media outlet to look at media viability from all angles. 
Discussion paper: More than money | Rethinking Media Viability in the digital age

discussion paper

More than money. Rethinking Media Viability in the digital age

This paper presents a new model for Media Viability at a time when media outlets face enormous difficulties delivering quality reporting while staying financially afloat. Available in various languages.
Ecuador | Media | Studio Radio La Voz de Guamote

Media viability in ecuador

Quinoa, music festivals, and cakes for the audience

Against the backdrop of an economic crisis, Ecuador’s financially weakened community media scene is getting creative to find new sources of revenue.

Coronavirus | Digital | Internet | Chat | Spanien

Media Viability Online Seminar

To support the media start-ups network, DW Akademie created a series of presentations focussing on relevant topics that can help people working on media viability. You can find them all here.

Connecting with audiences

A researcher fills in a questionnaire

DW Akademie Project Manager Dennis Reineck speaks about the role of audience research in media development and DW Akademie's new study on the issue.

Advancing projects with audience data

Media sustainability is not about sustaining all media

Media sustainability is seen as crucial to media development. In an interview, US media scholar Ann Hollifield talks about the importance and challenges of supporting quality media in a hypercompetitive age.
DW Akademie Mock-Up Safe.Strong.Viable. - The symbiosis between media safety and media viability

Safe.Strong.Viable

The symbiosis between Media Viability and Media Safety

Investing in safety and security measures not only saves lives but also strengthens the business models of media outlets. This paper focuses on the synergy of media safety and media viability.
A protester holds up fake money during an anti-corruption march in Lima, Peru, in December 2017

viability of investigative journalism

Raking muck and raising funds

Today, investigative media face a double challenge: They need to maintain independence while securing financial sustainability. In a new research paper, DW Akademie's authors propose a model to identify areas of action.
A man reads a newspaper at a newsstand in Lagos to know more about the extended lockdown as part of measures to prevent the spread of COVID-19 coronavirus. Across the globe, media outlets face economic challenges in the wake of the crisis.

Media viability

Philanthropists must fill the gaps

Private foundations can be part of a rescue plan for economically stricken media outlets. But like all forms of funding, this carries with it a set of implications, says media scholar Martin Scott.
DW Akademie Mockup | Publikation

community media

Ecuador: Media Viability in the CORAPE network

This publication presents the training procedures and best practices of the biggest network of community media in Ecuador and recommends eight steps and tools to help community media achieve viability. 
Tour de France 2017 Peter Sagan

Media Viablilty consultancy

Pulling through the crisis with a sprint!

While audience demand for reliable information is high during the coronavirus pandemic, many media outlets are struggling economically. How can media outlets become more resilient in the longer term?
Audience of a media conference

Audience research in media development

Media development is often based on untested assumptions about the impact of media on governance. Local audience research can vastly improve the planning and effectiveness of media assistance projects.
  • Ukraine Kiew DW Akademie Digital Media start-ups (DW Akademie)

    What is the biggest media viability challenge?

    Meet the Digital Media Pioneers

    A group of 16 digital media start-ups are working on media viability. They answer the question: What is the biggest media viability challenge in your country?

  • Kiew DW Akademie Media viability workshop Lika Antadze (DW Akademie)

    What is the biggest media viability challenge?

    Lika Antadze, Georgia, Chai Khana

    "The challenge is to be independent and fair and at the same time to be a sustainable media organization for a long period of time, in order to build a loyal audience."

  • Kiew DW Akademie Media viability workshop Tania L. Montalvo (DW Akademie)

    What is the biggest media viability challenge?

    Tania L. Montalvo, Mexico, Animal Politico

    "The biggest challenge is to produce quality journalism with freedom and independence, always keeping in mind that we work for our readers and must tell stories that matter to them."

  • Kiew DW Akademie Media viability workshop Tidiane Hamadou (DW Akademie)

    What is the biggest media viability challenge?

    Tidiane Hamadou, Senegal, Ouestaf News

    "There is no tradition of citizens supporting media initiatives. It's good that the public understands what independent media is doing for them and that it has a cost."

  • Kiew DW Akademie Media viability workshop Ping Tjin Thum (DW Akademie)

    What is the biggest media viability challenge?

    Ping Tjin Thum, Singapore, New Naratif

    "A severe situation for media freedom in Southeast Asia. Governments pass laws restricting media freedom; ownership is consolidated among government allies; independent media is harassed and sued or bought out. All Asian countries are at the bottom of the World Press Freedom Index."

  • Kiew DW Akademie Media viability workshop Lucia Menendez (DW Akademie)

    What is the biggest media viability challenge?

    Lucia Menendez, Nomada, Guatemala

    "How to develop a successful membership program in a country where readers are not used to supporting quality journalism."

  • Kiew DW Akademie Media viability workshop Kyrylo Loukerenko (DW Akademie)

    What is the biggest media viability challenge?

    Kyrylo Loukerenko, Ukraine, Hromadske Radio

    "The biggest challenge for the media in Ukraine is imperfect rule of law. It affects the media market, as well as public media."

  • Kiew DW Akademie Media viability workshop Lucia Martinez (DW Akademie)

    What is the biggest media viability challenge?

    Lucia Martinez, Argentina, Chequeado

    "The biggest challenge is to build an independent news organization that produces quality content consistently and that can last a long time."

  • Kiew DW Akademie Media viability workshop David Hidalgo Vega (DW Akademie)

    What is the biggest media viability challenge?

    David Hidalgo Vega, Peru, Ojo Publico

    "The biggest challenge for media viability in Latin America is to develop a mix of innovation and sustainability to improve the way we do journalism in the public interest."

  • Kiew DW Akademie Media viability workshop Roman Filippov (DW Akademie)

    What is the biggest media viability challenge?

    Roman Filippov, Moldova, Rise Moldova

    "It is a challenge to create an independent product of quality in a region where most media outlets are owned by oligarchs and therefore biased."

  • Kiew DW Akademie Media viability workshop Tamara Qaraien (DW Akademie)

    What is the biggest media viability challenge?

    Tamara Qaraien, Jordan, ARIJ

    "Revenue, leadership and organizational challenges."

    Author: Pauline Tillmann