Media viability

Media Viability is the ability of media outlets and media landscapes to produce high-quality journalism in a sustainable way. Supporting Media Viability around the world is a primary field of action for DW Akademie, with a particular focus on supporting the viability of small and independent news organizations. Through its work on Media Viability, DW Akademie seeks to encourage the independent perspectives and reliable content necessary for democracy, economic development, and the protection of human rights.

Introduction

What is Media Viability?

Media Viability is the ability of media outlets and media landscapes to produce fact-based, quality journalism in a sustainable way.

Survive and Thrive | EP02 with Salam Omer

Journalist and consultant of KirkukNow, Salam Omer, talks about crisis preparedness, diversity, and funding.

More audios

Survive and Thrive: The Media Viability Podcast by DW Akademie

Survive and Thrive | EP02 with Salam Omer

Survive and Thrive: Iryna Vidanava, City Dog, Belarus

Welcome to “Survive and Thrive. The Media Viability Podcast”

Publications on Media Viability

Mockup Flash Cards Media Viability DW Akademie

Publications on Media Viability 03.12.2020

While media organizations constantly report on disasters – such as the recent massive earthquake in Turkey – they are often unprepared for them.

Interview

How today's media can prepare for the crises of tomorrow

Media expert Ann Hollifield will moderate a panel discussion on media resilience at this week's International Journalism Festival in Perugia. We spoke to her ahead of the event.

Tools and Resources

Analyze your risks and create your crisis plan 08.12.2022

A comprehensive online crisis preparation, management, and recovery tool for news organizations.

Media Viablilty consultancy

Pulling through the crisis with a sprint!

While audience demand for reliable information is high during the coronavirus pandemic, many media outlets are struggling economically. How can media outlets become more resilient in the longer term?

Österreich Groß-Siegharts Ballon-Weltmeisterschaft

A 360° view of your media outlet's viability

A new 'viability assessment map' helps media managers, media owners, and anyone else interested in developing a viability strategy for a media outlet to look at media viability from all angles.

Coronavirus | Digital | Internet | Chat | Spanien

Media Viability Online Seminar

To support the media start-ups network, DW Akademie created a series of presentations focussing on relevant topics that can help people working on media viability. You can find them all here.

media viability

6 strategies for success

Advances in technology have disrupted the media ecosystem. There is no single way to overcome the economic challenges of running a media outlet, but there are patterns. What do successful media companies do differently?

From our projects

Key Visual | The Media Viability Ambassadors: Together for strong media

Call for Applications: The Media Viability Ambassadors

DW Akademie wants to bring together 8 media viability experts from the Global South and Eastern Europe – The Media Viability Ambassadors: Together for strong media.

Can journalism still be saved?

At World Press Freedom Day in New York, DW Akademie and other leading media development organizations debated "radical approaches to saving journalism." As it turns out, there are at least a few glimmers of hope.

Bonn Institute | Studienreise der DW Akademie

Constructive Journalism: Solutions-oriented in times of crisis

"Unfortunately, from what I see with a lot of colleagues, they are not going to stop and be constructive because they don’t see value in it, as long as they get views and money." A Constructive Journalism study trip for thirteen participants.

Media in Ukraine one year since the invasion: "The whole world was relying on factual regional information"

Since the Russian invasion, Ukraine’s media landscape has changed dramatically. One year on, DW Akademie looks back on the challenges that local and regional media have faced and what lies ahead.

Afghan media sector faces economic collapse

A local radio in Khost, Afghanistan, in September 2021

As journalists face repression under Taliban rule, the entire media sector is now falling apart, a study by DW Akademie finds.

Quinoa, Music Festivals, and Cakes for the Audience: Media Viability in Ecuador

Ecuador | Media | Studio Radio La Voz de Guamote

Against the backdrop of an economic crisis, Ecuador’s financially weakened community media scene is getting creative to find new sources of revenue.

A protester holds up fake money during an anti-corruption march in Lima, Peru, in December 2017

viability of investigative journalism

Raking muck and raising funds

Today, investigative media face a double challenge: They need to maintain independence while securing financial sustainability. In a new research paper, DW Akademie's authors propose a model to identify areas of action.

A man reads a newspaper at a newsstand in Lagos to know more about the extended lockdown as part of measures to prevent the spread of COVID-19 coronavirus. Across the globe, media outlets face economic challenges in the wake of the crisis.

Media viability

Philanthropists must fill the gaps

Private foundations can be part of a rescue plan for economically stricken media outlets. But like all forms of funding, this carries with it a set of implications, says media scholar Martin Scott.

Audience research in media development

Media development is often based on untested assumptions about the impact of media on governance. Local audience research can vastly improve the planning and effectiveness of media assistance projects.