The program is designed primarily for young journalists, media managers and communications staff who come from developing and transition countries, and particularly from Africa, Asia, Latin America and Eastern Europe. However, Germans, EU citizens and prospective students from other industrialized countries can also apply.
Applicants must have a bachelor's degree and, after graduating, at least one year of professional experience in a media-related field. Applicants must also have a good command of English.
The program is particularly aimed at: