Tips for creating public awareness campaigns for Africa

How do we make people care about an issue or make an important and meaningful change in society? This is where public awareness campaigns can play a crucial role in changing people’s hearts and minds.

Such campaigns are often at the core of an organization’s strategy, driving its most important activities and determining how it allocates its resources. Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success.

To this end, this booklet profiles eight public awareness campaigns conducted in African countries. It gives an overview of how the campaigns were designed and implemented, and outlines the lessons learned.