It is DW Akademie’s largest scale Media and Information Literacy (MIL) study to date. What are its aims, methods and approach? This overview provides details on the guiding principles of the MIL INDEX study.
People under the age of 35 make up 77 percent of the population in sub-Saharan Africa. The African MIL INDEX study assesses the level of Media and Information Literacy in this significant age group in six African countries: Burkina Faso, Côte d'Ivoire, Ghana, Kenya, Namibia and Uganda. It is based on a mixed methods design and conducted by DW Akademie from 2018 - 2020.
Aims of the Study
The aims of the study are threefold:
Methods and Approach
For the purposes of the study, Media and Information Literacy was defined according to the five dimensions as laid out in DW Akademie’s MIL model:
Eight focus groups were conducted in each of the six countries mentioned above to explore how young Africans access, analyze, reflect on, create and engage with media and digital information sources. The mixed-gender focus groups with 15- to 35-year-olds took place in an urban setting and a peri-urban / rural setting and were also differentiated according to age. Each focus group had eight to twelve participants.
Additionally, eight key informant interviews were conducted in each of the countries to find out how experts assess them in terms of Media and Information Literacy. The interviewees stemmed from one of four domains of expertise: media, youth, education, and MIL. In total, 45 experts were interviewed for the study. 421 youths from across Africa took part in the focus groups for this study.
In three countries (Burkina Faso, Ghana and Kenya) representative surveys were conducted amongst 15-to-25-year-olds with samples of at least 1,200 respondents. Almost 4,000 young people took part in the surveys that were based on multi-stage random samples. The survey data of these countries was used to calculate a quantitative index: for each of the five MIL dimensions mentioned above, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a maximum of 100 points. The scoring system measured how often certain skills are actually put into practice (access, creation, action) or tests the skills directly (analysis, reflection).
Results
For the specific results of the study, please consult the country reports in this MIL INDEX Dossier. Overall, the results illustrate that digital transformation is taking hold on the African continent, especially in urban settings – and yet it is a two-tiered transformation. While roughly two thirds of 15-to-25-year-olds in countries like Ghana and Kenya access the Internet on a weekly basis, this only holds true for around one third of Burkina Faso's youth.
Africa's youth is challenged by this new media and information environment. Many experience disinformation, cyberbullying or hate speech on a daily basis. In Uganda, for instance, sexual harassment online has reached alarming proportions. And in Burkina Faso, youth do not feel represented in the media, tend to hold their voice back and withdraw into the private sphere. These findings hold important implications for MIL activities as well as policy considerations when it comes to youth and media.
Acknowledgements
The African MIL INDEX study was made possible with funding from the German Ministry for Economic Cooperation and Development (BMZ). The study profited from consultancy and services by JFF – Institute für Media Research and Media Education, Leibniz-Institut for Media Research | Hans-Bredow-Institut, as well as market researchers Infinite Insights, Nielsen Media and IMMAR.
Our gratitude is also goes to the many experts who were interviewed for the study:
For Uganda:
Sharon Akidi
Gerald Businge
Sensa Amba Gonza
Prossy Kawala
Abaas Mpindi
Wabwire Wa Waheire
For Namibia:
Jean-Pierre Ilboudo
Farah Isaacs
Frederico Links
Gwen Lister
Olga Maartens
John Nakuta
Dr. Shihomeka Sadrag Panduleni
Tanswell Rooinasie
For Kenya:
Wallace Gichunge
Purity Jebor
John Kimotho
Chris Mukasa
Caren Namalenya
Anthony Ngare
Dr. Levi Obonyo
Dr. Duncan Omanga
For Ghana:
Awo Aidam Amenyah
Kwaku Krobea Asante
Fiifi Fawoma Aubbin
Obaa Akua Konadu
Jerry Sam
Etse Sikanku
Dr. Abena A. Yeboah-Banin
For Côte d'Ivoire:
Francis Akindés
Etienne Bosson
Cécile Coulibaly
Anderson Diedri
Yannick Djanhoun
Nesmonde de Laure
Antoine Mian
Souleymane Oulai
For Burkina Faso:
Abdoul Moumine Dialla
Abdoulaye Diallo
Cyrille Guel
Gandema Winde Issa
Boureima Salouka
Dennis Vincenti