Understanding differences: Intercultural training | Training | DW | 21.12.2015
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Understanding differences: Intercultural training

What is considered polite in India, the Arab world or Japan? What is seen as disrespectful? How do you avoid cultural snares in China? DW Akademie's intercultural training prepares you for the region you’re focused on.

The way we communicate depends on the culture we live in. That's why in an unfamiliar environment misunderstandings can easily arise. This is especially true in the business world where more than half of all international deals collapse during the negotiation phase because of cultural differences.

Becoming aware

Communicating successfully across cultural borders requires that you recognize stereotypes - and critically examine your own reactions and behavior. It's not just about recognizing differences, but also about actively taking those differences into consideration when interacting with others.

Whether you have contact with foreign business partners and customers from a base in Germany or whether you work abroad, we design intercultural trainings specially designed for the cultural environment your work is focused on.

Please bear in mind that these workshops are conducted in German. For workshops in English or other languages please contact us directly for a customized offer.

Workshop contents
• Preparing to interact with a different culture
• Reflecting on one's own behavior
• The basics of intercultural communication
• Mentality and negotiating style
• Practical exercises and role-play
• Cultural awareness when working with foreign business partners

Target group
Staff in all professions

DW Akademie, Bonn

On request

Number of participants
6 - 10

490 euros

Please ask us about special rates for members of the German Federation of Journalists (DJV), the Verdi trade union, and the Federal Association of German Press Officers (Bundesverbands deutscher Pressesprecher e.V. or BdP). We accept education vouchers (Bildungschecks).