Social media analytics: A practical guidebook for journalists and other media professionals

How do I use data from Facebook and other social networks to better cater for the wants and needs of my audience? This is the key question the social media analytics guidebook addresses. In seven chapters it conveys the basics of how to use free online applications to measure performance and how to go about benchmarking and reporting in the field.

The guide is hands on, aimed at media practitioners with limited time and few resources for social media analytics. Networks covered include Facebook, Twitter, WhatsApp and YouTube.