Digital solutions for viable journalism in Tunisia


October, 22 – 24, 2018 | Tunis

The three day conference brings the media scene together with the tech and start-up scenes to learn from internationally renowned, key note speakers on how digital innovation can improve and advance journalism.

At DW Akademie, Germany’s leading organization for international media development, we firmly believe that digital journalism can be a powerful launch pad for sustainable media in Tunisia. That’s why we’re introducing an open innovation challenge that offers a playground for pioneers. The conference gives you the opportunity to discover preselected concepts and meet their entrepreneurial teams.

MEDIA LOVES TECH connects media institutions, experts, start-uppers, politicians and journalists. The buzzwords here are quality journalism, credibility, technology, financing and sustainability of the media in Tunisia.

To take part in the conference, please contact Camilla Hildebrandt via email

We look forward to welcoming you to the conference.

Conference Program

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Day 1 – Monday 22nd October 2018

“Media Loves Tech: The Potential in Tunisia
Innovation in the media sector and the start-up ecosystem”


9:00 – 9:30 Registration

9:30 – 9:50 Welcome and Introduction

Presentation: Martin Vogl/Mounira Hamdi/Wassim Ben Larbi

  • S.E. Dr. Andreas Reinicke, Ambassador of the Federal Republic of Germany to Tunisia
  • Malek Khadhraoui, President and Co-Founder Al Khatt
  • Jens-Uwe Rahe, Head Middle East / North Africa, DW Akademie

9:50 – 11:00 Start-up ecosystem – an opportunity for journalism in Tunisia?

Presentation: Wassim Ben Larbi/Mounira Hamdi

Panel with guests and discussion with the public

  • Haythem Mehouachi (Lead Startup Act Taskforce): Startup Act, the new law aimed at accelerating the development of Tunisian startups
  • Malek Khadhraoui (Al Khatt): the Tunisian media scene – state of play
  • Amel Saidane (President, TunisianStartups): realities of the start-ups in Tunisia
  • Yehia Houri (Start Up Accelerator, Flat6Labs Tunis)
  • Ismail Ben Sassi (CEO and founder

11:00 – 11:30 Coffee break

11:30 – 12:30 Digital transformation in the media – challenges in the daily work

Presentation: Rüdiger Maack/Wassim Ben Larbi

  • HufPost Maghreb (Tunisia)
  • Nada Mansour (Tunisia, Express FM)
  • Rafika Bendermel (Tunisia, Tunisie Bondy Blog)
  • Naceureddine Elafrite (Marroco,

12:30 – 13:00 Speed Dating

Presentation: Martin Vogl

13:00 – 13:40 Tunisian television and overseas experiences

Presentation: Wassim Ben Larbi/Mounira Hamdi

  • National TV (Tunisia)
  • Carthage + (Tunisia)
  • Andreas Giefer, DW Innovation Lab Corporate Strategy Coordinator
    (Germany, DW)
  • Khalil Trabelsi (Qatar, AJ+)

13:40 – 15:10 Lunch

15:00 – 16:30 MEDIA LOVES TECH – Pitch

Presentation: Martin Vogl/Mounira Hamdi

The 10 teams who won at the call up (stage 1) will present their concepts

16:30 – open Reception

Day 2 – Tuesday 23rd October 2018

“Media Loves Tech – Business Models, Financial Support, Credibility– Tunisia and around the world”


9:00 – 9:30 Registration

9:30 – 10:30 Speech: How to make a media project sustainable?

Presentation: Malek Khadhraoui/Martin Vogl

  •  Bilal Randeree (USA, MDIF Media Development Investment Fund)
  • Julia Nowecki (Germany, Alsharq)
  • Alaksiej Lavoncyk (Czech Rep., Press Start/TOL)
  • Christian Gesellmann (Germany, Krautreporter)

10:30 – 11:00 Case Study: Radio Nefzawa: Media viability in Kébili region

Presentation: Rüdiger Maack

11:00 – 11:30 “Fuckup matters” – Learn from failure

Presentation: Martin Vogl

11:30 – 12:00 Coffee break

12:00 – 12:30 Speech: „Map for Start-Uppers in the Mena Region”

Presentation: Martin Vogl/Mounira Hamdi

  • Layal Bahnam (Lebanon, Maharat Foundation)
  • Roula Mikhael (Lebanon, Maharat Foundation)

12:30 – 13:30 Business Models – Tunisia and around the world

Presentation: Wassim Ben Larbi/Martin Vogl

Panel with guests & discussion with the audience:

  • Laura Diniz (Brasil, Jota)
  • Basil Okoor (Jordan, JO24)
  • Mariam Mohanna (Lebanon, Assafir Al-Arabi,)
  • Ranjan Roy (USA, The Edge Group)
  • Al Khatt (Tunisia)
  • Roberta Pasini (Syria, Syria Untold)
  • Salam Omer (Irak, KirkukNow)

13:30 – 14:45 Lunch

14:45 – 15:30 Marketplaces: Credibility + Business models + Financial Support

Presentation: Martin Vogl/Mounira Hamdi

  • Aya Ali (Jordan, Sowt)
  • Abiola Obaonring (France, Argot)
  • Ali Amar (Morroco, Le Desk)
  • Mariam Mohanna (Lebanon, Assafi Al-Arabi)
  • Mathieu Bardeau (France, StreetPress)
  • Inkyfada (Tunisia)

15:30 – 16:40 Workshops with specialists – Credibility + Business models + Financial Support

Each panelist leads a workshop

  • Laura Diniz (Brazil, JOTA)
  • Basil Okoor (Jordan, JO24)
  • Ranjan Roy (USA, The Edge Group)
  • Julia Nowecki (Germany, Alsharq)
  • Ismail Ben Sassi (Tunisia,
  • Salam Omer (Iraq, KirkukNow)
  • Roberta Pasini (Syria, Syria Untold)

16:40 – 17:00 Speech: Financial support and partnership at eye level

Presentation: Martin Vogl/Wassim Ben Larbi

  • Sandra van Edig (Germany, DW Akademie)
  • Roula Mikhael (Lebanon, Maharat Foundation)
  • Malek Khadraoui (Tunisia, Al Khatt)
  • IMS (Tunisia)

17:00 Networking café

Day 3 – Wednesday 24th October

“Media Loves Tech – Lab: Open your mind for innovation!”


9:00 – 9:30 Registration

9:30 – 9:45 Key Note: the importance of fact checking

  • Pablo Fernández (Argentine, Chequeado)

9:45 – 11:00 Fact cheking in Tunisia and around the world

Presentation: Wassim Ben Larbi/Mounira Hamdi

  • Ghada Missaoui (Tunisie, Doustourna)
  • Pablo Fernández (Argentine, Chequeado)
  • Christian Gesellmann (Germany, Krautreporter)

11:00 – 11:30 Coffee break

11:30 – 11:45 Key Note: Data Journalism

  • Amr Eleraqi (Egypt): data journalist spreading data journalism to the Middle East. In 2012, he launched, the first Arabic website specializing in data journalism in the region

11:45 – 12:45 Data Journalism in Tunisia and around the world

Presentation: Martin Vogl/Wassim Ben Larbi

  • Amr Eleraqi (Egypt)
  • Inkyfada (Tunisia)
  • Mohammed Al-Kowmani (Jordan, Arij)
  • Jazem Halioui (Tunisisa, Web Radar)

12:45 – 13:15 Ideation: Media start-ups

Presentation: Wassim Ben Larbi

13:15 – 14:30 Lunch

14:30 – 14:45 Key Note : Hate Speech

  • Harold Haftsadi (Germany/Venezuela)

14:45 – 15:30 Discussion with Harold Haftsadi

Presentation: Martin Vogl/Mounira Hamdi

15:30 – 16:30 3 parallel workshops

Your own business model for media

  • Erik Houinsou (Benin, media strategist consultant)
  • Chakib Abdallah (Tunisia, marketing consultant, journalist)

Becoming a media manager in Tunisia

Information about the course by DMV-Lab from DW Akademie, Maharat Foundation and the graduates from 2017
  • Concrete ideas about media business models

Start up and Journalism – two worlds: how to bring them together

Brainstorming for a new profession

16:30 – 16:45 Wrap up: Media Viability and digital innovation for quality journalism in Tunisia

Presentation: Malek Khadhraoui/Mounira Hamdi

Perspectives, challenges and opportunities for Tunisia

16:45 – 17:00 Closing ceremony

Presentation: Wassim Ben Larbi/Mounira Hamdi/Martin Vogl

  • DW Akademie
  • Al Khatt

17:00 Networking café

End of the conference